This paper first describes the definition of the concept of cognitive and flexible\nmanagement strategy, summarizes the research literature on the relationship\namong knowledge management, flexible strategy and business performance,\nand proposed research model and hypotheses to this thesis, we selected\n21 listed media companies in 2012-2016 a total of five years of data, and\nanalysis to identify the variables of cognitive and flexible management strategy,\nnamely to explore the cognitive and flexible management strategy, knowledge\nmanagement and business performance; flexible strategy and corporate\nperformance statistical analysis of the relationship among the way through the\nqualitative analysis, correlation analysis and regression analysis.
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